PEOPLE OF NFLG | Growing Beyond Borders

Tan Shi Ren | Overseas Sales | Latin America

For Tan Shi Ren, the past two years at NFLG have been a journey of opportunity, challenge, and growth.

As a Malaysian member of NFLG's overseas sales team, Tan has had the opportunity to travel across markets and experience different cultures. He joined NFLG at a time when the company was accelerating its global expansion—a timing he considers particularly fortunate.

“I consider myself a lucky guy.”

Coming from a non-engineering background, Tan did not initially see himself as the obvious fit for the construction machinery industry. But his personality, international background, and willingness to learn opened the door to a career in global sales.

Today, he is responsible for developing the Latin American market, with Brazil becoming one of his most challenging and rewarding experiences.

Learning to Think Beyond the Familiar

Entering a new market means stepping outside familiar territory.

For Tan, Brazil has brought challenges ranging from cultural differences and language barriers to safety considerations and new customer development. More importantly, it has changed the way he approaches his work.

Working in an emerging market requires more than completing assigned tasks. It requires initiative, decision-making, execution, and the confidence to explore opportunities independently.

“If I'm not going out to explore the market, I'll only be doing the tasks I'm assigned.”

For Tan, the greatest reward has been becoming more self-motivated and independent.

A Mentor Who Gives You Room to Grow

Tan also credits his mentor, Amos, for shaping the way he works.

Rather than simply providing instructions or ready-made answers, Amos gives team members the freedom to approach their work in their own way, while providing guidance and feedback along the way.

“He gives us space to think, make decisions, and learn from our own experience.”

For Tan, this approach has helped him develop not only as a salesperson, but also as a more independent professional.

Looking Back. Looking Forward.

If he could give his younger self one piece of advice, it would be simple:

“Conclude more. Improve more.”

Every experience, he believes, should become an opportunity to reflect, learn, and improve.

Looking ahead, Tan hopes to become a professional and trustworthy salesperson—someone who is reliable, approachable, and genuinely committed to customers and partners.

And for young professionals considering their next career move, his message is straightforward:

“NFLG is a great platform for young people who want to challenge themselves and break through in their careers.”

For Tan, joining NFLG was a matter of the right person, the right opportunity, and the right time.

Today, he is growing with the company—and growing beyond borders.

Explore more stories from the people shaping NFLG's global journey.