NFLG——Transformation
2006-02-16
Years a, NFLG was just an unknown company in
Fang Kai and his theory
Fang Kai, young but as wise as his father, after graduation he went to
He said he is not a major of machinery but he was educated and affected in his family and had great interest in engineering machinery. Though of great pressure, he is still very confident in himself.
Compared with the past years, interests was not as much as past and with great pressure, all corporations are intends to concentrate on getting stronger and powerful. Fang Kai said it was just like digging a well, if only that we focus on one point and continue to dig with all our strength, we will succeed.
Direct sale and Agent
NFLG has always been based on direct sales and now introduce sales agency model, why? FANG Kai has given us the answer: "On one hand, there is still great interests in the mixing field, to set up an base combining marketing, service and spare parts supply and to cultivate the market and guide the consumption, the enterprises must provide production, supply, marketing, service and other training services. On the other hand, “our market occupation is not large, and after-sales service is different from the common one, and agents can not meet the marketing and service requirements. However, after several years rapid development, NFLG has a certain market share and at the same time as the development of construction machinery industry, domestic agents have already begun to take shape and develop in a scale, agent sale have great advantages on marketing, parts supply and after-sales service . It is time to introduce the new sale system. "
Now NFLG has 4 kinds of products with over 20seriels plants, it is not enough to realize the sales turnover but introducing the agent sales system.
Standards for the agent:
1、Years sales experiences on machinery, with many guest groups and enough capital and long-term cooperation with NFLG;
2、Special persons for sales and after-sale service;
3、Image recreation on the basis of NFLG;
4、Supervision under NFLG;
5、Finish the yearly sale amount;
6、Hand over your Co., introduction, finance sheet,
We now have 22 agents and there are two ways to develop:1, to train and develop in NFLG; 2, to find some and netiation with them for cooperation.
Duration and Specialization
We have already won great reputation at home and aboard with new products and technology, and we concentrate on building a branded company in
On May 2005, LB2000 asphalt concrete batching plant designed by NFLG and the European experts is first shown on Verona SAMOTER in
Spirit and Form
Fang Kai is edified by the Western culture and used to compare the Western culture and Chinese traditional culture, supplying it to the enterprises management. He said: "Chinese traditional culture focus on ' invisible width', while the West pay more attention to detail and the two can be well combined.” FANG Kai further explained that" NFLG has been advocating the idea 'people-orientation' and use system and norms realize this concept and it related to the details of enterprise management. "
FANG Kai also mentioned that domestic enterprises are od at absorbing foreign technology in product development, but finally lose the advantages of details and core technologies, so NFLG should focus on both of the spirit and form.