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Corporate Culture

Corporate Culture

Fujian South Highway Machinery Co., Ltd. (NFLG) is a market-oriented company that provides professional and comprehensive aggregate processing and concrete mixing equipment and technology through constantly innovations in products and technology. Meanwhile, NFLG also created a sharing platform for employees to satisfy their material and spiritual demands, enabling them to gain good rewards through self-realization and thus realizing the maximization of customer and employees’ values. The vitality of an enterprise lies in its pursuit of dedication and excellence

Strategic thinking

Dedicated to be an integrated solution provider and manufacturer for mixing-focused aggregate processing: crushing, sand-making, mixing and recycling

Strategic positioning

Marketization, specialization, humanization, informatization and globalization

Brand strategy

To be a first-class brand of commercial concrete mixing and asphalt, dry mixing plant and a leading integrated sand materials solution provider.

Management strategy

In pursuit of dedication, specialization, excellence, transform and long-term development; Accumulate experience and knowledge steadily.

Strategic positioning for product R&D

Market-oriented, profound R&D, fine manufacturing, intelligent informationizaiton, safe environmental protection, humanized operation, primacy of product design and integrated solution. We do what we do best

Market strategy

Best quality plus optimal service

International strategy

Effectively integrate global resources and create international brands.

Core competitiveness

Focus on core products, and keep the leading position in core technology and the most powerful capability of system integration. Dedicate more to high-tech environment friendly products, join efforts to develop core products and attach great importance to intellectual property.

Corporate credo

Sincerity, high sense of responsibility, team spirit, openness, integrity and transparency

The target in the next 3 year

Firmly establish its position as the No.1 leading domestic commercial concrete brand together with the absolute advantages as the No.1 domestic dry mixing brand, while basically laying the foundation of the No.1 domestic asphalt brand. Preliminarily establish its integrated solution for crushing, sand-making, mixing and recovery.

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